A new dental school graduate described his employment options this way:
I can plug my nose and work at a corporate chain or I can practice the way I really want – and the way I think is best for patients – in private practice. But doing this can make me nervous.
This statement begs the question – What are the options for Dentists who care about the value of working in private practice?
Whether or not chain dentistry is good is not the object of this article – but rather what is the true market reality and what options does this reality present to dental professionals. Chain dentistry has the incentive to appear as large and progressive as possible – the new wave that must be caught if dental professionals aren’t to be left behind. This translates into marketing strategies intended to reinforce this incentive.
Perception can be misleading. Chain or large group practices comprise just around 15% of dental professionals; about 86% of dentists do not work in this setting (according to the American Dental Association (ADA). Common themes among those who choose private practice are the freedom to own and practice how they desire, the avoidance of profit pressures to meet a corporate bottom line, and the recognition that patients often prefer a local professional they trust will have their best interests in mind.
Why do many dentists know how they want to practice but consistently look over their shoulder?
While explanations can differ, one of the most common is having the desire to grow and improve in private practice – to get to the next level, but no knowing how and fearing using their resources in the process.
Enter Denterus. Recognizing the landscape of the profession, the interests of patients, and the desire of private practitioners to be better than chains but feeling constrained for time and energy, the Denterus smarter denture system can provide new opportunities to private practices from the comfort of their existing locations – without hiring new staff or requiring expensive new equipment. This allows primarily local practices to benefit from offering their communities a great quality, well priced solution from within their existing footprint.
Others are focused on working against, absorbing, and competing with private practice Dentists.
Denterus thinks there’s a better way.
Working smarter is primarily about adding new value within. This appears to be just what patients and practitioners desire.
– Mike Bull, DDS